[ THE PERSON BEHIND THE POINT OF VIEW ]
HI. I’M
JULIA.
I have a point of view. I’m always interested in yours.
I’m Julia Northcraft, Senior Director of Marketing & Sales at Timeless Skin Care. I work across brand building, commerce and the decisions behind growth.
My role spans domestic and international expansion, DTC, Amazon and retail partnerships, including Target. My background also includes luxury retail, with experience with retailers including Bloomingdale’s and Neiman Marcus.
[ WHY THIS JOURNAL EXISTS ]
I HAVE QUESTIONS.
GOOD ONES, I HOPE.
01 / BRAND
Give people a reason to care.
I’m interested in the choices that make a brand recognizable, useful and worth coming back to.
02 / COMMERCE
Understand the whole decision.
A channel, a launch or a partnership needs to make sense for the customer and the business.
03 / PERSPECTIVE
Leave room for pushback.
The Brand Thesis is where I share what catches my attention and invite a better conversation about it.
The Brand Thesis is my independent publication. Opinions here are my own.